Lars started his career in the German insurance sector where he specialized in corporate/industrial risks and asset management. The profound knowledge about customer service & relationships, knowledge management and other demands of large organizations he ascertained therein - combined with his lifelong passion all things web - quickly made him a globally recognized authority in context to developing highly individualized and exceptionally successful concepts, strategically
positioning his clients well ahead of their competition.
Beside his utilization of social media for business purposes, Lars experiments with several platforms regularly, drawing comparisons between them but also making out key differentiators, especially in inter-cultural aspects.
Lars Hilse operates as an independent consultant planning, executing and guiding web strategy and e-Business development related processes in both internal and external communication theaters or the unification of both. A majority of his clients are in the financial services, public health, military/defense, HR, politics and legal sectors spread across the Americas, Europe, Middle & Far East.
Through their holistic approach the organization tries to convey the similarities between the conventional marketplace and the web as a platform for commerce, thus not only driving people to an e-commerce platform through SEO/SEM and social media campaigns, but also servicing them during their stay, converting leads, establishing multiple points of contact, building a multi-generation customer base, etc.